Advertising and Brand Design Summer Show 2018
Advertising and Brand Design students will be exhbiting at New Designers (part 2) 4-7 July
The work displayed shows the students responding to a range of briefs, both self-initiated and from professional clients, that reflect the present advertising environment. As well as a celebration of past, and present work, the exhibition will also mark their transition from student to professional creatives.
Our student’s projects encompass all kinds of media and communication channels and throughout the course, they have been encouraged to take risks when generating solutions to a diverse range of problems and challenges.
As the advertising industry continues to evolve rapidly our students have devised integrated campaigns that combine digital communications with more traditional media to reach, and communicate with, an ever-growing diverse range of audiences. The work on display reflects this diversity, showcasing the talents of each student and documenting the journey they have been on over the past three years.
It encompasses a wide range of approaches and creative communications from print media to mobile applications, pop-up shops to haute couture fashion branding, exploration of environmental and social issues to experiential installations. It also demonstrates that advertising is not just about selling products and services, it can be used to effect real social improvements, address injustices in the world and improve the living standards of all.
Students have been encouraged to think creatively, be adaptable and resourceful, and the work on show displays our graduates’ ability to keep pace with, and in many cases be the catalysts for, change.
The students have worked individually, and in groups, to produce a dynamic body of work that showcases their skills and ingenuity. This exhibition is a testimony to their creative talents. Notably, every aspect of the exhibition has been planned, promoted and paid for by the students themselves and for that, they should be applauded.
So welcome to Reflections, an exhibition of work by our BA (Hons) Advertising and Brand Design class of 2018. We hope you enjoy the experience and would kindly ask you to join us in wishing our graduates every success as they embark on exciting careers in the advertising and brand design industries.